Introduction

Classism is a form of discrimination based on the socioeconomic and cultural status of individuals. In Cuenca, Ecuador, classism has been a palpable reality for decades, but its roots extend much further back in history. This opinion report is based on my personal experiences since the 1980s, observing how appearance, money, skin color, and last names can determine how people are treated. It also mentions a recent episode of classism experienced by an influencer at a restaurant in Cuenca, which generated many reactions in the city.

Development

1. Definition and Context of Classism

Classism refers to discrimination and prejudice based on a person’s social class or economic status. In Cuenca, this issue has been present since colonial times, but it has perpetuated and become ingrained in the local culture over the years.

2. Personal Experiences and Observations

Personal Anecdotes:

• Example 1: I clearly remember how, in school, we were labeled as “cholos” or “indios” if we did not wear branded clothes. This discrimination extended to other social spheres, where appearance and clothing dictated respect and acceptance.
• Example 2: The lack of money was a reason for exclusion and disdain. People with fewer resources were treated as inferior and denied many opportunities.
• Example 3: Skin color also played an important role in social interactions. Those who were not white faced discrimination and disdain.
• Example 4: If you did not have a European or foreign last name, you were considered of a lower class and less worthy of respect.
• Example 5: A recent incident involved an influencer who experienced classism at a restaurant in Cuenca. She was served food on disposable plates while other customers received proper tableware. This episode sparked many opinions and reactions in the city, highlighting the persistence of classism in everyday interactions.
• Example 6: On one occasion, I courted a girl, and her mother went to complain to my mother, saying that we were not equal and that her daughter was above our class. This incident shows how classism can affect even personal and romantic relationships.

3. Impact of Classism on Society

In family relationships: Classism manifests within families, where economic and social status determines the treatment among members. Low-income families are often despised and excluded.

In education and opportunities: Access to educational and job opportunities are limited by classism. Those with fewer resources have fewer chances to achieve their goals and develop fully.

In self-esteem and identity: The psychological and emotional consequences of classism are profound. Constant discrimination and disdain affect people’s self-esteem and identity, generating feelings of inferiority and exclusion.

4. Classism and Culture

Ingrained classism in Cuenca’s culture: Classism has become normalized and perpetuated in the local culture. Discriminatory practices are passed down from generation to generation and are considered part of everyday life.

Influence of media and society: Media and society play a crucial role in perpetuating classism. Stereotypical representations and discriminatory attitudes reinforce and legitimize these practices.

Denial of classism: Some influencers and journalists attempt to minimize or deny the existence of classism, claiming that it is only a perception. However, the lived experiences of many people show that classism is a tangible and painful reality.

Conclusion

Personal Reflection: Classism in Cuenca has had a significant impact on my life and the lives of many others. Discrimination based on appearance, money, skin color, and last names has created an unequal and fragmented society.

Proposals for change: It is crucial to promote education and awareness about classism, fostering equality and respect among all members of society. Implementing inclusive policies and supporting the most vulnerable communities can help combat this issue.